Performance Marketing Manager

Job Summary

As a Performance Marketing Manager, you demonstrate a strong understanding of digital marketing channels, proficient data analysis skills, and have a knack for optimisation techniques. In this role, you'll oversee the careful management and enhancement of marketing campaigns. This involves closely monitoring key performance indicators (KPIs) and providing valuable insights and recommendations to enhance campaign effectiveness and return on investment.

Responsibilities

- Develop, execute and optimise all aspects of paid marketing efforts including implementation, monitoring, optimisation, analysis and reporting - across various digital networks.
- Collaborate with internal and external stakeholders to develop/implement advanced digital media strategies.
- Closely monitor campaign performance metrics.
- Provide recommendations for creative & media optimisations
- Stay ahead of and analyse audience behaviour, conversion funnels, and other relevant metrics to drive performance improvements.
- Implement and manage Search Experience Optimisation (SXO) strategies through SEO, SEM, and content delivery.
- Consistent reporting using analytics suites and confidently presenting results to wider marketing teams.

Qualifications

- 3+ years experience within a digital marketing/digital media role.
- Proven success in managing multiple digital campaigns with a strong knowledge of SEM, Display, Mobile and Social.
- Excellent project management experience with the ability to manage internal and external stakeholders.
- Strong analytical skills, not only to analyse data but also highlight insights and flag areas of opportunity.
- Demonstrate excellent communication and presentation abilities, allowing you to translate data insights into compelling and easily understandable points.
- Strong expertise with ad serving, digital tracking, attribution modelling, analytical suites.

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